Internet has changed the face of marketing and over the past few years, a number of platforms have emerged when it comes to marketing. Most marketers agree that e-mail marketing remains one of the best in terms of return on investment as well as reach. Almost everyone has multiple e-mails and one of the fastest and easiest ways to reach a targeted audience is through e-mail marketing.
The problem with e-mail marketing is that it takes a lot of time and money to build a list of targeted subscribers. This does not mean that you cannot take advantage of e-mail marketing if you do not have a list of your own subscribers. You can still take advantage of e-mail marketing with the help of solo ads.
In simple terms, solo ad may be defined as an e-mail where you send your message to someone else’s e-mail list for promoting your products or services. The reason it is called a solo ad is that your ad is the only promotion that goes out to that person’s e-mail list. So, when you use solo ads, you do not need to spend huge amount of time and money to create your own subscriber list as there are others who will allow you to leverage their existing subscribers list for a fee. There are a number of benefits of solo ads.
One of the biggest benefits is that you get a targeted subscribers list. These lists are available in a variety of niches as the people selling these ads have been building their lists for a number of years and some of them have tens of thousands of subscribers in their lists. Also, these are usually active subscribers which mean you are likely to get clicks on your promotion in the e-mail.
To begin with, you need to find a vendor who is willing to sell you these ads. There are a number of forums as well as special websites where you can find a number of vendors along with their ratings and reviews. Once you have decided on a vendor, you will choose the package that you want to buy. For instance, you can buy a package for 100 clicks, 200 clicks, 500 clicks or more depending on the packages offered by the vendor. Once you have bought the package, the vendor will send the e-mail on your behalf and you will start getting clicks to the link in the e-mail.
While you may also ask the vendor to write the e-mail for you, in most cases you are required to write your own e-mail. However, writing e-mail copy is an art and if you are unable to write a good e-mail, you are unlikely to get clicks from your e-mail. Therefore, it is important that you study e-mail copywriting carefully and make sure that you are doing a good job to attract as many clicks as you can. You can use these ads for selling your own products or for adding subscribers to your own list or selling affiliate products and similar other things.
As far as writing the perfect e-mail is concerned, here are a few tips to help you write a great e-mail.
You need to have a pretty strong subject line to make sure that you are able to get a lot of opens. If your subject line isn’t attractive, you’re not going to get that many opens. Therefore, think of a great subject line. There are a number of resources available online that can help you write a great subject line. Also, study the e-mails sent by other marketers in your inbox to find out what works for your particular niche.
You also need to ensure that the big secret isn’t given right away in the first paragraph of your e-mail copy. Make it a point to make the readers read all of your e-mail and then do the big reveal at the end. This will ensure that you get a large number of clicks from people who are interested in what you are trying to sell.
Always remember that people are looking for solutions to their problems. The product or service you’re selling should be the right solution to that problem and your e-mail copy should tell that in a convincing manner.
Overall, there are a number of vendors selling all kinds of solo ads but it is important to choose the right vendor. Follow the above mentioned tips to get huge number of targeted clicks.