It’s too easy to drop with ball with solo ads. It really is. This type of advertising is not cheap. Even if you are to go with “cheaper” providers, you might end up losing your shirt. That’s how expensive this solo ad game could be. You really have to know what you’re doing. You can’t play this game without the proper investment of time and energy in the learning curve. You are more than welcome to try, but I’m telling you right now the chances of you losing your shirt are quite high.
With all that said, I can’t emphasize this point enough: you need to buy solo ads only from buyers’ lists. That’s it. That’s all there is to it. Buyers’ lists solo ads destroy the competition, to put it another way. Here are the reasons why:
Conversion is the name of the game
People who advertise online are not doing so because of their health. They’re not shelling out thousands or hundreds of thousands of dollars because they have nothing else better to do. They’re in it to make money. Always remember this: the name of the game is conversion. Sure, getting tons of traffic in a relatively short period of time is exciting, but guess what? Volume traffic, in of itself, is not going to put food on our table. It’s not going to make sure that your kids are clothed and educated. Conversions will. Know the difference. At the end of the day, conversion is the name of the game. Keep a laser focus on this and you have 50% of the game won.
Buyers lists provide proven traffic due to niche specificity
Buyers’ traffic converts because the people who recruit these list members focus on a particular niche. If your product or service is in the same niche, then there’s a high likelihood that their list members would be interested in whatever it is you’re promoting. This is pretty straightforward. It’s a simple matter of matching the right traffic source with the right traffic blend and the right ads.
Buyers’ lists provide proven buyer intent
There’s a reason why people sign up to these lists. They’re not doing so because of their health. They’re not doing so because they try to do the list owner a favor. They’re on the list because they’re looking for certain types of information. They’re on the list because they’re looking for certain types of value. If whatever it is you’re promoting falls strictly within these range of interest, then there’s a strong chance that they would also buy from you. After all, they bought from the list owner before.
As long as you provide products and services that fall within the same niche range as the product and service they bought before, you stand a good chance of also converting this traffic.
Proven buyers’ buying patterns can be reverse engineered
Another great benefit of advertising on buyers’ lists is the fact that they tend to follow a certain pattern when buying stuff. Next time you buy stuff on Amazon, pay attention to your decision-making process. You would realize that certain patterns emerge. If this is true for your, then it’s also true for the people you’re trying to sell to. When you buy solo ads from buyers’ lists, you are put in a position where you can reverse engineer the buying process. Of course, you probably would need to run several test buyers’ list solo ads, but if you are paying attention to the right details, you can quickly and efficiently reverse engineer their buying process.
It’s more cost-effective to split test with buyers’ list traffic
Split testing really all boils down to running different ads at different times. You’re doing this because you are trying to pick up certain conversion patterns. If you buy buyers’ list solo ads, you spend quite a bit less money doing split testing than with other types of lists. The reason should be obvious. You’re jumping through fewer hoops to convert these people. They’re already interested in whatever it is you’re selling. Now your job is to simply just put the most effective ad in front of their eyeballs to maximize the rate at which they buy.
Not all buyers’ lists are expensive
One of the most common myths regarding buyers’ lists solo ads is that they are necessarily expensive. This is not true. In fact, there are a lot of small-time bloggers that are sitting on highly-lucrative buyers’ lists and they are completely clueless about it. You need to approach those bloggers and buy solo ads. You’d be surprised as to how many of their list members will buy from you. This is a fact. There are lots of bloggers out there who keep a mailing list. A lot of them are simply clueless regarding the commercial value of their lists.
It’s easier to scale up with buyers’ lists
If you want to make more money down the road, you need to scale up. By scaling up, I’m talking about selling one product now and then getting people to sign up to your buyers’ lists so they can then buy more expensive products down the line. If you buy buyers’ lists solo ads, you get them to sign up to your mailing list and then you can then scale them up to more expensive purchases later. This is easier to do if you start with an existing buyers’ list instead of trying to come up with one on your own.
When it comes to making money online, it is too easy to lose money. Sadly, this is the cold hard truth. There are no shortages of ‘easy’ money making traffic schemes. You only need to visit your typical online marketing forum or blog to get more than your fair share of hype. Sadly, the hype is as thick as the real information is scant and comprehensive. Don’t get taken in. Always do your homework and compare notes with people you truly trust.