When doing any kind of planning it’s always a good idea to look at past patterns. While it’s easy to get excited about your future plans and be driven by your hopes and dreams, you also have to focus on what actually took place in the past. If you don’t look to the past you won’t get the clear clues that you need to properly plan for the future. In most cases, a lot of your future projects will be driven primarily by wishful thinking. This is not exactly a recipe for sure success. The past can give you very important clues as to which strategies worked and which failed.
As a solo ad advertiser, I always look at the best solo ads 2015 advertisers bought. By looking at these past patterns I would be able to figure out strategies that would enable me to take my solo ad campaigns to the next level. With that said, there are certain issues that you need to keep in mind before you pursue this strategy.
The problem with “the best”
I know that I talked about the best solo ads 2015 advertisers bought. But before we dive into that conversation, let’s have a few words about the phrase “the best.” You see, what’s best for you might not necessarily be the best for me. In fact, while it’s awesome for you might be a complete and total disaster for other people. The phrase “the best” is very subjective. Everybody has a different set of circumstances. Everybody has a different set of needs. So, just because somebody thinks a particular option is the best doesn’t necessarily mean that others would find value in that option. In fact, in many cases, that option might actually be quite harmful to other people.
Keep this in mind, there’s a lot of subjectivity involved in the phrase “the best.” It’s always a good idea to always focus on more objective patterns. Still, it can be quite illustrative. You can still get the right kind of education by focusing on the best solo ads 2015 advertisers bought as long as you have a clear eye regarding what makes their situation unique.
Cheap generic niche keywords
If you’re looking for the best in 2018, cheap generic keywords stand out. These keywords are great because they don’t cost much money, but they can be filtered and manipulated to eventually convert. I know this takes quite a bit of effort. You also have to keep tooling around with your conversion funnel, but it can be done. The good news is that cheap generic niche keywords cost so little that in terms of return on effort and in return on investment you can come out ahead with custom conversion funnels.
Easy list-building traffic
Another group of traffic sources that produce the best solo ads 2015 ad buyers bought involve list-building traffic. This traffic is not intended for direct sales. Instead, when you place an ad at these sources, you are intending primarily to build up your own list. Your focus is to get a lot of interested people to join your list so you can convert them at a future point in time.
High converting direct traffic
Of course, this is the best form of traffic from an objective perspective. The moment you put out a solo ad, enough of those people would convert. Who wouldn’t want to be in that position? Who wouldn’t want this type of traffic? It’s quite obvious and that’s why this is the best. This type of traffic really is pretty much self-explanatory.
The bottom line: high ultimate ROI
If you are to filter all the different best traffic sources from the past year and previous years, it really all boils down to one thing and one thing alone. In fact, it all boils down to the same classic consideration. ROI is the same yesterday as today as tomorrow – seriously. If you’re not conducting your online advertising campaigns with a laser focus on ultimate ROI, you’re playing the game wrong.
You have to focus on how much money you will be making off your traffic at the end of the day. It doesn’t matter where the traffic comes from. It doesn’t matter what you did to convert that traffic. The bottom line is what is your return on investment. If you lose sight of this, chances are you will end up throwing good money after bad, trying to convert traffic that’s just simply not going to produce a profit for you in the long term.
Scalable buyers’ traffic
It’s always a good idea to buy buyers’ traffic. These are people who have demonstrated that they are interested in whatever it is that you are selling. With that said, it’s also too easy to pay too much for this type of traffic. If you pay too much, your ROI suffers and you end up running the risk of losing money or just breaking even. Neither of these situations is good. You need to make sure that whatever buyers’ traffic inventory you’re getting is scalable.
It’s not enough to get a decent level of traffic. You need to be able to get buyers’ traffic that you can scale up in terms of volume or in terms of different niche offers that you can send. In terms of scalability, you have the raw ingredients for taking your business to a whole higher level.
Traffic that is looking for a long-term relationship
The other bottom line consideration to keep in mind is that regardless of the solo ad-mix you buy, look for people who are looking for a relationship. Look for people who are looking for a long-term arrangement where they get value and they might buy something from you. This is not a stretch. This is not wishful thinking. This should always be part of your strategy. Otherwise, you are simply leaving too much money on the table. You need to maximize every opportunity and reinvest whatever you earn with any opportunity to scale up or explore other money making options.