Getting traffic from solo ads has gained a lot of popularity over the past few years. In simple terms, solo ad may be defined as a one-time e-mail blast from a vendor with an existing list of subscribers in a particular niche. It is important to mention here that you are not buying the mailing list but you are just buying access to that mailing list for one time. There are a number of vendor selling solo ads in a variety of niches.
As far as the process of buying solo ads is concerned, there are a number of vendors on forums as well as dedicated websites selling solo ads. However, choosing the right vendor is extremely important as some vendors try to fool buyers by delivering low quality clicks or completely untargeted traffic. There have been many cases where vendors selling solo ads have been found to deliver traffic from pop-ups or completely untargeted traffic.
In fact, some vendor’s ask their list to just click the link for a surprise which means the traffic is not targeted and you won’t get any sales or subscribers from that ad buy. Therefore, it is extremely important to choose the right vendor in case you want to build your own subscribers list or sell a product or service through e-mail marketing.
Here are a few tips to buy high-quality solo ads.
Tips for Buying High-Quality Solo Ads
The most important factor that decides the quality of traffic you receive from your solo ad is the reputation of the source from which you are buying the solo ads. There are a number of reliable vendors in the market but there are a lot of vendors with poor quality list. Some vendors who used to have a high quality list have done so many mailings that their subscribers simply do not open the e-mail or do not read the content inside. Therefore, the most important factor you need to consider while buying high-quality solo ads is to buy it from a reputable source.
One of the ways to discover reputation of the vendor is to check their ratings on various forums related to Internet marketing. Almost all the forums dedicated to Internet marketing have a buy sell sub-forum where you should be able to find high-quality vendors selling solo ads.
Everyone understands the power of e-mail marketing but many marketers are unable to benefit from it when they burn their hands after buying from a vendor who delivers poor quality traffic. Therefore, it is important for you to read the recent user reviews before you click that buy button. As mentioned above, you should visit various forums where you can find user reviews of various vendors. Also, make sure that the reviews sound natural. Any vendor with 100% positive reviews is likely using fake reviews as it is nearly impossible to satisfy all the customers.
Solo ads are expensive but you will also find some vendors selling solo ads at a very cheap price. You should stay away from ridiculously priced offers as people invest a lot of time and money in creating their own subscribers list which means getting access to that list is not going to be cheap. Ultimately, you will get what you pay for. Do not be fooled by the promises made by the vendors if they are setting this traffic cheaply.
After you have identified a vendor who is known to deliver high-quality clicks, it is time to create a professional swipe that you are going to send to the vendor who in turn will send that to the subscribers. It is important to write this content carefully. It should be to the point and clear. Needless to say, you should also include a call to action at the end to get traffic from your swipe. You may also test different subject lines to improve the CTR.
Overall, there are a number of benefits of buying solo ads provided you buy traffic from a reliable and experienced vendor. Keep the above mentioned tips in mind to make sure that you are buying traffic from a high-quality vendor. It is one of the cheapest forms of traffic if you are able to find the right vendor for your niche.