If you are looking to drive traffic to your website, you know how important finding the right traffic source is. If you have made it this far in online marketing, you already know that not all online traffic are created equal. Far from it, there are many cheap types of online traffic that are not going to do you much good. Regardless of how cheap this traffic is, it’s not going to put significant amount of dollars in your bank account. Regardless of how hard you try in converting that traffic, it’s just not going to happen.
At the other end of the spectrum are high-priced traffic sources. Given the right set of circumstances, this traffic will convert. If you know what you’re doing you can turn this traffic into cold, hard dollars in your bank account. The problem is navigating the huge space between these two types of traffic. Unfortunately, it’s too easy to get taken in by slick marketing ads and inflated claims. There’s been a lot of claims made about solo ads. In fact, the claims come so fast and so thick. It’s really hard to tell what the outright lies are from the reality.
The good news is that solo ads do work. Take it from me. Solo ads can convert. Solo ads can take your business to the next level. The question is you need to find the best solo ads for sale. Pay attention to the following discussion:
Why solo ads?
Why should you consider solo ads? Well, solo ads are single ad placements on email lists. When a list owner sends out an email blast to his list’s members, your ad is sent out alone. This is why it’s called a solo ad.
Solo ads are very powerful. They derive their power due to the fact that when people join your mailing list, they want a relationship with you. They want to get more information regarding a particular set of topics. As long as you stick to those topics, they will continue to receive and read your emails.
It really is that basic. It’s all about a relationship between your company and the people who sign up for your mailing list. Solo ads essentially give you access to a targeted audience looking for a targeted information. Not surprisingly, according to market study after market study, email traffic continues to convert the highest. In fact, email traffic, according to many marketing surveys, convert at a much higher rate and produce a better return on investment than even highly-targeted search engine traffic. I know this is hard to believe. I know that there is a lot of hype and inflated claims regarding search engine traffic. But this is the cold, hard reality. Solo ads can deliver if you know what you’re doing. That’s the rub.
All solo ads are not created equal
By this point, you might be really excited about this type of advertising. You might rush out and buy solo ads from the first vendor that you come across. Bad idea. Why? All these types of ads are not created equal. Some ad sources will produce gold. Others are a complete and total waste of your time. Unfortunately, a lot of the marketing hype and online marketing forums out there don’t make it easy for you to make a decision. They often hype all sorts of “best” solo ads for sale. Don’t believe them.
Beware of sellers of “the best” solo ads
The problem with sellers who hype their solo ads as “the best” is that they are preying on your subjectivity. What is best for one person might not necessarily be best for you. In their minds, they’re selling the best solo ads because, hey, they’re making money off their ads. It really is that basic. It’s that elementary. On the other hand, you might not think that these are the best solo ads because they don’t convert. Unfortunately, you paid big money to send your advertising to their list. You end up wasting that money.
You don’t want to put yourself in this situation. It’s crucial that you step away from solo ad vendors who use phrases like “the best” or “the best deal.” Forget about the best. It’s too subjective and too slippery to base your business decision on. You need to use a different framework. You have to employ a different selection strategy. Otherwise, you are going to spend too much money and time only to have very little results to show for all that time and bother.
Focus on buyers’ lists instead
The first thing that you could do to find truly the best solo ads for sale is to focus on buyers’ lists. This is crucial. Why? These lists are generated when people buy a particular product. These are people who have signaled that they are truly interested in a particular niche of products. Since they are interested in buying products that are related to whatever it is that you are pushing, chances are very good that they would also be interested in what you are offering.
It’s not rocket science, folks. There’s really not much guesswork here. The problem is not too many vendors sell buyers’ lists. The reason? It should be simple. Well, actually, it should be obvious. They are using their own buyers’ lists because these lists make money time and time again. The bottom line is if you run across somebody who is selling buyers’ lists, take advantage of that opportunity. You might not run into that opportunity again in the future.
Niche specificity or niche applicability is key
If you cannot buy a buyers’ list, then take the next best approach: look for lists that are very specific to your niche. Now, the problem with this scenario is that you might end up paying too much. You have to remember that in the world of online marketing the more targeted the particular traffic source is, the more likely you would have to pay top dollar for that advertising opportunity. In some cases this is completely unavoidable. The good news is that there is a workaround.
Just like with any kind of niche there are always related niches. These are niches that are not directly related to your niche, but the people who are interested in these niches have historically been proven to be also interested in your target niche. If you find off-niche solo ad providers, this might be the better option to go. This is especially true if they are willing to sell you that advertising inventory for a discount.
Buy a small test and optimize before bulking up
It’s tempting to get all excited once you find a buyers’ list seller in your niche. You might be thinking that you hit the motherlode. Well, you need to slow down. Don’t get too excited. Don’t let your excitement get the better of you. It’s always a good idea to run a small test before scaling up.
Why should you do this? Well, if you use the type of ads that you’ve been running before, you might find out in the worst way possible that the solo ad list members are not interested in your ads – talk about wasting money and time. It’s always a good idea to buy a small test and keep revising or optimizing your ad till you get better results. Once you get promising results, then scale up the size of your solo ad to buy.
At the end of the day, it’s all about conversions, conversions, conversions
It’s too easy to look at solo ads as primary sources of traffic. I know that a lot of companies that claim to have “the best solo ads for sale” hype up the amount of traffic you will get. Well, I’m telling you right now you can get all the traffic in the world and still end up broke. That’s right, I said it. Traffic is not everything.
In fact, in many cases, it’s much better to have a smaller stream of traffic with the assurance that most of that traffic will convert. You have to always to keep a laser focus on conversions because conversions put food on the table, conversions pay your rent, conversions push your business forward. Massive volumes of traffic, if handled improperly, wouldn’t do much of anything at all. I hope you can see the difference. Conduct your marketing campaigns accordingly.