If you’re trying to figure out how to buy solo ads the right way, you are reading the right article. You need to do it like a boss or you’re just simply wasting your time. You need to swing for the fences. The good news is that figuring out how to buy solo ads is not rocket science.
You don’t have to have a master’s degree in advanced marketing to figure out the intricacies of solo ad dynamics. You just need to follow the steps below. I’ve made these steps as simple as possible. Even if you don’t have all the time in the world, by simply following these steps, you increase the likelihood that you would get the value you’re looking for from your solo ads inventory.
Here are the key steps that you need to take so you will know how to buy solo ads like a boss:
Step 1: Hire a VA to find all related niches and direct niches
Let say your niche is hunting guns. You need to hire a virtual assistant from places like India, the Philippines, Bangladesh, Sri Lanka or any other country that has a huge population of people who speak English as a second language. Not only do you end up saving money hiring those people, but these people are ready, willing and eager to help you out. Find a virtual assistant and get them to study your niche carefully. Once they have a clear idea of your niche, ask them to find all other niches that are related to your target niche. This can be directly related or indirectly related.
Step 2: Train your VA to find blogs in your target niches
Now that your VA has a very clear idea as to what niches are somewhat related or directly related to your target niche, the next step is to look for blogs in those niches. The good news is that there is no shortage of blogs targeting all sorts of niches. There are tons of blogs all over the internet. People start blogs all the time. In fact, according to a New York Times article, there are millions upon millions of blogs started every single year. If you train your virtual assistant properly, this person would have no problems finding blogs in your target niche regardless of how esoteric your niche can otherwise be. This is crucial in the process of figuring out how to buy solo ads like a champ.
Step 3: Filter blogs based on whether they have a newsletter or not
By this stage you should have a long list of blogs that are either directly or indirectly related to the niche you’re selling in. Your VA should have come up a list of hundreds, if not thousands, of websites. The next step is to train your VA to filter these blogs whether they have a newsletter or not. This is actually quite simple. They just need to run a keyword search using certain types of software on the content of the blogs on that list. Usually, the search phrase should be “Join our list” or “Become a member of our list” or something like that. Instruct your VA to scrub your blog list based on this very important filter.
Step 4: Gather contact info and send template message to break the ice
Again, at this stage, you’re not doing things yourself. At this stage, you’re still using the labor of your virtual assistant. Instruct that person to gather the contact information of niche blogs that have a newsletter. Once they have this information instruct your virtual assistant to send a template message or stock message to those bloggers. This will enable you to break the ice and open the possibility of you buying solo ads from them. This is the most crucial step in the process of learning how to buy solo ads in a cost-efficient way.
Step 5: Handle closing deals yourself
It’s too tempting to let your Filipino or Indian virtual assistant handle the whole solo ad deal process by himself or herself. That would lead to a total disaster. There’s just so many other details that you need to be aware of. Don’t be lazy. Handle closing deals yourself. If you handle the deals yourself, you might end up walking away with even better deals. Learn how to lowball the potential solo ad vendors.
I wish I could tell you that you can teach your VA how to close deals. Sadly, my experiences haven’t been all that positive. When it comes to negotiations, you have to learn how to read between the lines. The problem with most VA’s is that they are only looking out for their next paycheck. They will do the bare minimum so as to continue getting paid. Higher value higher analysis tasks don’t appeal to them because they are always asking themselves how much money they can make for as little effort as possible. In light of all this, tasking your VA’s with closing and negotiation tasks will either lead to, at best, mediocre results, or at worst, flat out dead deals. Avoid the temptation of handing closing tasks to your VA’s. I know it’s tempting. I’ve been there myself. Believe, you’ll only have yourself to thank if you handle all closings. You will not only be able to close more deals but you’ll be able to close higher value deals overall.
Keep an eagle eye on ROI and you’ll come out ahead
Always remember that as awesome as traffic may be, your ultimate objective is to put extra dollars in your bank account. Always stick to the basics.
Of course, this means you need to pay attention to return on investment. Just because you got a great deal in a particular niche-related blog doesn’t necessarily mean that you would be making money off that deal. These are two totally different things. Let your ROI guide you and you will come out a winner. This is how to buy solo ads like a champ.