What is the big deal with solo and traffic?

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I know, if you’ve been doing any kind of online marketing for however long, you probably have heard of the phrase “solo ad traffic.” You probably have run into or read about people who are all excited about solo ad traffic, I wouldn’t blame you if you are a little bit skeptical. I wouldn’t blame you if you think that solo ad traffic is an online advertising form of snake oil. After all, there are all sorts of scams and frauds being perpetrated all over the internet.

With that said, the reality remains: Solo ad traffic is a big deal. If you are serious about making money online you might want to pay attention to solo ad traffic. Here are the reasons why:

Getting to the reality behind the buzz

There’s a lot of buzz and hype regarding solo ad traffic. In fact, the hype is so thick you can cut it with a knife. People make all sorts of wild claims. People post all sorts of income statements saying that they made millions of dollars with solo ad traffic. Well, I’m not going to go into the nitty-gritty of debunking or criticizing those claims. I am going to the heart of the reality behind the buzz. As the old saying goes, “Where there is smoke, there is fire.”

There’s a reason why people are all excited about solo ad traffic. There’s a reason why all these otherwise professional people are running around like chickens with their heads cut-off when it comes to email traffic. The real reason is simple: email traffic is king. If you don’t, believe me, you just need to look up marketing research study after study that highlights this fact. Indeed, if you are to line up solo at traffic against social media and search engine traffic, the competition gets left in the dust.

Email traffic converts at a much higher rate. Most importantly, email traffic delivers better ROI. You can screw around with traffic levels. You can screw around with other statistics, but you cannot screw around with ROI. ROI statistics never lie. This is why email traffic should be near the top of your online traffic agenda if you truly want to make money off the internet. Why is this the case?

Traffic based on a relationship

The moment somebody signs up for your mailing list, they actually are telling you that they want a relationship with you. They want you to send your certain types of information. They are trusting you that they will get content that they signed up for. This is a trusting relationship. If you’re able to maintain that relationship, chances are quite good that the person on the receiving end would click on the links you send. Chances are quite high that they would allow their trust for you carry over to the materials you’re sending them. Since they trust you, they are more likely to trust whatever offers you send them. Do you see how this works? Do you see how everything is interconnected? And not surprisingly, solo ad traffic is so popular because it’s built on the cornerstone of advertiser and list member relationships.

Immediacy is important

When somebody sends you a message in social media, chances are you probably blow it off. You have other things going on in your life. You are a very busy person. It’s easy to understand this. However, when somebody sends you an email you’re more likely to pay attention. What is the difference? One factor: immediacy.

Keep this in mind: when you buy solo ad traffic your ad gets a broadcast right in front of the eyeballs of the people you’re trying to reach. Other online advertising options don’t give you this power of immediacy, not even close.

You are given more space to set up the offer

If all the benefits of above aren’t awesome enough for you, pay attention to this: when you take out a solo ad, you are given a large canvas with which to paint a word picture in the mind of your prospects. If you know what you’re doing you would be able to set up the reader in such a way that they are ready, willing and eager to click on your offer and make you money. Solo ads enable you to do this because they give you enough space to write a story or write a short blurb, whatever the case may be, so you can set up the deal for ultimate conversion.

You can test quickly and easily

Another thing I love about solo ads is that you are able to set up small tests. When you send out these tests you get immediate responses. This is crucial because you need to do small batches of ad modifications to figure out which ad combination or version converts the most. In many other adoptions, this simply is not available.

Recycled files help you save time and money

One secret to solo ad advertising is the fact that many advertisers are actually just recycling ads. If you are sure that the list you’re targeting will respond to previous ad campaigns you ran at other lists, you can recycle the ads that you have. As long as you split test with your ads properly, chances are quite good you would make money off that email blast.

Keep the list of reasons above in mind. If you’re still on the fence regarding solo ads, keep in mind that you have a tremendous option at your fingertips that will enable you to take your conversions to the next level. The best thing about list marketing is you are letting the relationship handle all the sales heavy lifting for you. You don’t have to worry about the intricacies. The list takes care of the filtering. Also, it is fairly automatic. With the right autoresponder system and the right program, you can make quite a bit of money pretty much while you sleep. No wonder people talk this particular type of traffic to the high heavens.

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