A lot of veteran marketers think that hunting for cheap solo ads that work is very similar to hunting for a unicorn. You’re simply looking for something that exists. Well, the good news is cheap solo ads that work do exist. Don’t kid yourself. Just because most solo ad programs out there are very expensive doesn’t necessarily mean that you have to pay through the nose.
There are cheap solo adoptions available on the market. What makes them cheap is that most people overlook them. So many advertisers are taken in by big names in the online marketing world that they end up paying top dollar for mediocre results. If you’re sick and tired of throwing good money after bad, pay attention to the information below:
First things first, email traffic is still the best
Why should you look for cheap solo ads? Why should you look for solo ads that work? Very simple: email traffic is still the best. In marketing survey after marketing survey, marketing professionals report that when it comes to conversions, email traffic blows away the competition. That’s right. Even the highly-esteemed and highly-hyped search engine traffic gets left in the dust. Social media traffic doesn’t even compare. If you’re looking for a traffic option that converts time and time again, email traffic is your best option. With that said, it’s too easy to get taken in by all the hype regarding solo ads.
Solo ads can help you explode your profits
Since solo ads do deliver a high return on investment, it doesn’t take a genius to figure out that these types of ads can explode your profits. They can take your sales where it needs to go. The reason why this is the case is that solo ads enable you to maximize your conversion power.
The problem with most solo ads: they are expensive
As exciting as solo ads may be as a traffic option, but they do come with a significant downside: they are not cheap. Indeed, among all other traffic options, solo ads rank up there in terms of expense. Thankfully, this is not a death sentence. While there are many professional solo ad sellers that will try to take your money and rip you off with outlandish fees, the good news is that you don’t have to play this game. You don’t have to play the game to lose. There are sources of cheaper solo ads. The best way to do this is to find bloggers with lists.
There are many bloggers with lists
Regardless of how esoteric your niche otherwise is, you can rest assured that there is a blogger somewhere on this planet that caters to your niche. You can take this to the bank. If enough bloggers focus on your niche, chances are there is a percentage of them who run mailing lists. Your job is to figure out who these bloggers are and get in touch with them. Once you’re able to find them, you can then buy really cheap solo ads from them.
The best part is these are cheap solo ads that work. Why? If you’re dealing with the right blogger they have taken the pains to develop a thriving and engaged community around their content. This level of engagement now transfers over to their mailing list. These blog content and mailing lists, after all, go hand-in-hand. You can piggyback on the quality of this relationship by simply taking out solo ads on these niche bloggers lists. The best part is that you don’t have to pay much money. In fact, a lot of these niche bloggers would be, besides themselves, in joy when you approach them. In many cases, they’re only trying to make money off their lists by announcing new blog posts so the traffic can lead to more AdSense clicks or some other low-value monetization method. If you’re going to be paying a decent, but a low amount of money for their ads, they would be more than eager to accommodate you.
Optimize your ads in real-time before going big-time
Do yourself a favor. Once you have identified a cheap source of solo ads in your niche, run small tests. Try to figure out the right combination of words and the right combination of titles and descriptions as well as other ad elements. The more you experiment, the higher the likelihood that you would come up with an ad that works time and time again. You increase the likelihood that your ad will convert at a high rate. The good news is by running these small ads tests at different times, you can see clear patterns. Use these patterns to optimize your ads in real-time before stepping up to a large-scale buy.
Narrow your ad sources to those that provide the best ROI
By this point, you have been advertising at many different bloggers’ lists. At this point, you realized that some blogs convert at a much higher rate than others. You need to be merciless in filtering your solo ad sources. If you did all the steps above properly, you have tapped into a steady and ready base of cheap solo ads that work.
Deepen your relationships
In addition to taking out ads on bloggers’ lists, you should also look into getting into all sorts of cross-content promotion deals with your partners. Maybe you should even broker content marketing deals among your other blogs and partners. Whatever you do, keep in mind that your relationships are goldmines. Get ready to mine and produce win/win situations. Real deal makers end up making lots of money because they are able to bring many different people (each with different assets and strengths) to common ground. By occupying the middle, these middlemen make tons of money as their partners create winning relationships. As powerful as email is, what truly makes it powerful is the fact that it is simply a manifestation of the two things you need to succeed in online marketing trust and relationships. By working this combination, you add value to the end users’ life, you add value to your partners and their partners’ partners. Best of all, you put a smile on your own face.